One winter night during my high school junior year, a good friend introduced me to the most hilarious person I’d ever met. He was her new boyfriend, and we were all heading out to a formal school dance. I tried to mask how excited I was to meet this guy. My friend hadn’t dated before,…
Continue reading...B2B Content Marketing in 2019: The Audience Is King
The new year is officially upon us, and it’s time to start thinking about how to adapt content marketing strategies in 2019. Luckily, the Content Marketing Institute’s “B2B Content Marketing 2019: Benchmarks, Budgets and Trends” report is here, and its results — gathered from nearly 2,000 respondents — speak volumes: Successful content marketers are prioritizing…
Continue reading...How to Create Headlines That Make Your Readers Want More
One thing I love about content marketing is that it’s a quality over quantity effort. This focus on the quality of our content includes everything from the big picture of a website down to, say, the headline of one little blog post. Earlier this year we shared data on how to easily create clickable…
Continue reading...Writing Advice from Six Famous Horror Authors
Halloween is just around the corner, and we’re celebrating by sharing writing advice from some of the spookiest authors of all time. So settle in, light a candle or two and listen to these haunting (and brilliant!) voices of the past and present. 1. Shirley Jackson Shirley Jackson loved writing about the supernatural, and is…
Continue reading...How to Create and Market an E-Book
The thought of developing an entire book as part of your marketing strategy might seem daunting. Rest assured, though, e-books are totally doable and definitely worth the effort. Read on to learn how to make them a staple of your content marketing. What is an E-Book? E-book is short for electronic book. You’ve likely heard…
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