Halloween is nearly here, and there are ghosts, goblins and ghouls lurking around every corner. Sometimes, though, writing content can be spookier than any witch. After all, your writing is front and center, displayed for colleagues and customers to see. Even more importantly, it’s a visible indicator of your writing skills and professionalism. In the…

If you’re in the business of content creation for the web, you may have heard of Meta data, also called Meta information or Meta tags. In a nutshell, Meta data is a concise explanation of the content on a web page (or in an image, video or spreadsheet). It appears on search engine results pages…