Adults in the United States spend 12 hours a day consuming media—12 hours. The bulk of that time is spent with TV, mobile devices and on the internet (desktops and laptops), though radio, newspapers and magazines still get a few minutes here and there. Is our fragmented focus on media reflective of shortening attention spans?…
Continue reading...The Difference Between Proofreading and Editing (+Tips on the Process)
So you have a draft of content that needs to be perfectly polished for publish. How do you know what to do next? Depending on how critically you want it reviewed, you have to know the steps involved or what to ask for. So the first thing to figure out is if you will be…
Continue reading...Microsoft MVP Award Recipient 2015
You know what’s cool? When you’re casually helping colleagues in the industry with their content strategy because you want to share knowledge and further their success, and you get an award for it. It all started when Ping Jen (formerly of Microsoft) reached out to me from the Bing Ads team with a question: Would…
Continue reading...I’ve Been Named a Top 15 Most Influential Digital Marketing Educator
I’m honored to be named as No. 8 on the Top 15 most influential digital marketing educators in 2015, according to the Online Marketing Institute (OMI). My online course on Web content strategy is hosted there — “The Web Content Playbook” — and more courses are on the way. There are some pretty awesome educators…
Continue reading...Does Ghostwriting Make You a Fraud?
If you hire a ghostwriter, does that make you a fraud? What about if you are a ghostwriter – are you committing fraudulence in expertise? I ran across a 2013 article from Demian Farnworth on the Raven blog on the brutally honest truth about ghostwriting, in which he chronicled his personal demise as a result…
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