If you didn’t get a chance to go to the all-day virtual digital marketing event on Wednesday hosted by the Online Marketing Institute (OMI), I have a recap for you with solid tips from my session on Web content strategy that you can start applying right away. In the following two-part series posted on the…
Continue reading...How Bing Applied the Content Strategy Tips I Gave Them
I had the pleasure of working with a Microsoft Bing Ads team to coach them on Web content strategy late last year. I was delighted recently to see that they applied some of the concepts to their clients’ advertising and marketing strategies. In a post on the Bing Ads blog, Ping Jen from Bing Ads talks…
Continue reading...Here’s How to Really Think Like a Publisher
Brands as publishers — what does that mean, exactly? I can tell you what it doesn’t mean: It doesn’t mean I have a computer and a blog It doesn’t mean I post content every day so I’m the winner No, real publishing — like those who did it for hundreds of years before the Internet — has distinguishing…
Continue reading...Content Is Not New, But the Hype Is
I find it interesting all the fuss that’s being made over content right now. Don’t get me wrong, I’m elated that brands are putting so much focus on the quality of the content they produce, but it’s amazing that an industry can elevate the idea of content as the greatest thing since sliced bread in just a…
Continue reading...Roundup: 3 Hand-Picked Content Strategy Sessions from ClickZ Live NY 2015
This week, I had the good fortune of getting an invitation to attend ClickZ Live in NYC to help them out with coverage of the event for ClickZ.com and SearchEngineWatch.com. The sessions I picked looked at content strategy from three different angles: persona development, messaging and branded content. You can read more by following the links below ……
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