Originally published in “The Buzz” — bizbuzzcontent’s newsletter. To get this content delivered to your inbox a month early, sign up here. Ever heard of curb appeal? It’s the term coined for the attractiveness of a house from the street. Curb appeal leads to that promise of what might be inside, and instills a sense…
Continue reading...Do You Do SEO? No, Well, Yes, I Mean, Um …
Web marketing is a complicated mash of disciplines that, fortunately for businesses, creates the best results when brands focus on all areas. Unfortunately for those who specialize in one area of web marketing, it’s not always so easy to explain what you do, where your discipline stops and another one starts. Lots of people in…
Continue reading...A Simple Two-Part Process for Writing a Content Outline
I like to think about content as an architectural piece that needs a sturdy foundation and strong interconnecting parts to hold it together. While creativity in your writing should be free flowing, it all starts with planning. Think about it: No major construction ever begins without first referencing the architectural plans that map out the…
Continue reading...8 Pages of Content for $3: A Real-World Example of What We’re Up Against
Yes, you read that headline right: Eight pages of content for a mere $3. What does that mean? It’s the going rate for content in some countries (many where English is not the primary language). But it’s not content meant for websites in those places. American site owners are outsourcing people in these countries to…
Continue reading...Agile Marketing and Content: Applying User Stories to Personas
Recently, I wrote about how to use an agile practice called user stories to unpack the intent behind your keywords and create useful content for your target audience. To quickly recap, a user story is something developers use to explain features in software by talking about what a user wants to be able to do.…
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